PRIVACY POLICY
A.1 Personal Data Collection Statement
A.1.1 We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy Statement explains the various types of personal data we collect and how we handle and protect such data.
We always treat your personal data with confidentiality and ensure that our policies and practices regarding the collection, use, retention, disclosure, transfer, security, and access to personal data comply with Hong Kong laws and regulations.
A.1.2 To become a registered member and enjoy our various products and services, you need to provide us with certain necessary personal information. We may also request additional information to assist us in providing and selecting products and services that we believe may interest you.
Types of personal data we may collect include but are not limited to:
a. Your name, address or other contact information, email, phone number, date of birth, gender, payment account information, shopping preferences, and other personal information voluntarily provided by you;
b. Data such as your computer, mobile phone, or other electronic/communication device's IP address, real-time location data, browser settings, browsing history, referral websites that directed you to our platform, and other internet records.
A.1.3 We have the right to collect, store, process, and/or use personal data in the database as stated in this statement. If you are unable or unwilling to provide comprehensive and accurate personal data, we may not be able to provide or continue to provide our various products and services to you.
A.2 Use of Your Personal Data
A.2.1 If you provide any personal data to us, it will be deemed that you have authorized us to collect, retain, and use your personal data for the following purposes:
a. Processing your account registration application;
b. Providing customer service to you, including but not limited to handling any products provided in our stores, websites, or mobile applications, processing related sales, retaining your shopping cart, ordering, refund/exchange services, our after-sales service, delivery services, and responding to your inquiries, feedback, or complaints;
c. Normal management, operation, and maintenance of our applications;
d. Providing you with regular information, including details of our retail business and related rewards;
e. Processing purchase orders in our store, including verifying your payment details/status;
f. Conducting customer surveys or organizing activities for customers;
g. Conducting data sorting and analysis to personalize the content of our shopping website/mobile app and social network/media platforms to provide you with a better customer experience;
h. Conducting advertising campaigns, including targeted advertising;
i. Designing specific promotional offers;
j. Investigating complaints, suspected fraudulent transactions, and researching service improvement measures;
k. Preventing and detecting crimes;
l. Disclosure according to regulations;
m. Comprehensive behavior analysis; and
n. Any other purposes directly related to the above situations.
A.2.2 With your consent or if you do not object, we may use your personal data, including but not limited to your name, phone number, address, and email address, to provide you with marketing information related to goods and services through mail, email, phone, SMS, social platforms, or any current or future available channels.
A.2.3 You agree that we may disclose and transfer (whether in Hong Kong or overseas) your personal data to third-party service providers who are bound by confidentiality obligations to provide us with management, data analysis, marketing and research, professional services, or similar services.
A.2.4 When necessary, we may disclose and transfer (whether in Hong Kong or overseas) your personal data to our professional consultants, licensors, law enforcement agencies, insurance companies, government and regulatory bodies, and other organizations for the purposes listed in A.2.1(j) above.
A.2.5 We may share aggregated data with third parties for various purposes (including marketing and promotion) where the data does not identify you, and may use this data to better understand your needs and improve our products and services.
A.2.6 Any personal data you provide will be retained by us and may be accessed by our employees, third-party service providers we engage, and third-party organizations mentioned in A.2.4 above for the purposes stated in A.2.1.
B. Browsing Information Collected from You
B.1 When you access our website and applications, we use cookies and similar technologies to collect data about you. Cookies are files stored on your computer’s hard drive or browser that contain information. This allows us to identify when you have previously logged in to these sites. By using cookies, we can evaluate your usage patterns, browsing and shopping habits on these sites, personalize your website experience, and assess your activities on these sites to make them more user-friendly and provide you with the best experience.
B.2 When you access these sites, the types of information we may collect from you include:
a. Information about the browser and phone type you use;
b. Detailed information about the web pages you have viewed;
c. Your Internet Protocol (IP) address;
d. Hyperlinks you have clicked on; and
e. Websites you visited before entering our site.
B.3 You can refuse to accept cookies by modifying the relevant Internet or browser options settings on your computer system, but you may not be able to use or activate all the functions and services of these sites as a result.
C. Confidentiality
C.1 Personal data held by us regarding online customers and webpage visitors will be treated as confidential in accordance with this privacy policy.
C.2 Any questions, opinions, suggestions, or data (excluding personal data) transmitted or uploaded by Internet visitors to our website or any part thereof will be considered as provided to us voluntarily and in a non-confidential and non-proprietary form. We reserve the right to freely use, copy, disclose, transmit, publish, broadcast, and/or upload such data elsewhere, including providing such data to any affiliated companies for purposes such as product and service development, manufacturing and promotion, and meeting customer needs.
D. Right to Access or Change Personal Data
D.1 You have the right to:
a. Verify if we hold any of your personal data;
b. Access the personal data we hold about you;
c. Request correction of any incorrect personal data;
d. Understand the policies and practices we adopt regarding personal data (from time to time) and the categories of personal data we hold;
e. Request to stop receiving direct marketing messages from us at any time;
f. Cancel your membership account;
g. Delete all personal data;
h. Withdraw consent for personal data processing.
To make any of the above requests, please write to the following address or notify customer service via email:
Email: cs.eshop@fikahomehk.com
D.2 Under the Privacy Ordinance, we have the right to charge a reasonable processing fee for requests to access personal data.
E. Protecting Your Personal Data
E.1 We take appropriate technical and business measures to protect the personal data you provide to us, preventing accidental or unlawful destruction, loss, alteration, disclosure, or access to your personal data.
E.2 Our website may contain hyperlinks to other websites provided by third parties. We do not control these third-party websites or any content on these sites. Once you leave our website, we are not responsible for the protection of your information and privacy. You should proceed with caution and review the privacy statements of the websites you visit.
F. Amendments
We may modify or update this privacy policy from time to time, and all personal data collected by us will be governed by the latest version of the privacy policy.